Does your dog need hypoallergenic food?

What are hypoallergenic foods? What signs indicate that your pooch needs to switch to hypoallergenic dog foods? We're answering your most frequently asked questions in this blog post.

What symptoms should you look out for?

Food intolerances are a common problem amongst dogs and cats! Lower quality food, packed with artificial additives, chemicals and known hyper sensitising ingredients can often cause issues.

Just like humans, dogs react by showing symptoms such as flatulence, diarrhoea, regurgitation or unwanted variation with wet or voluminous stool quality. Itching skin may also be a sign of adverse food reactions.

Very often, a protein which is sometimes associated with a carbohydrate (i.e. wheat gluten) is causing an intolerance or sensitivity.  

Our hypoallergenic dog food recipes

We have a wide range of recipes that are formulated without the common food allergens: wheat, gluten, beef, chicken, soya, or dairy in line with the Pet Food Manufacturers Association (PFMA) guidelines.

Our hypoallergenic recipes help reduce symptoms of intolerance and sensitivity and ensure your dog gets all the nutrients they need without having digestive issues. 

Here are a few of our most popular hypoallergenic recipes:

Super Premium no added grain - Duck & Potato
Super Premium Lamb & Rice
Naturals small bite Turkey & Rice

How to make your dog switch to hypoallergenic foods?

It is essential to introduce the new food gradually over a period of 2-3 weeks. This allows the digestive enzymes and microflora to adjust and prevents a counter-productive effect it the change happens too quickly.

We recommend reducing the amount of old food whilst slowly introducing the new food to the diet. 

Can any dog consume hypoallergenic foods? 

Of course! Some owners choose to always feed their dog this type of food because it contains reliable, highly digestible ingredients. 


Hypoallergenic foods are really about reducing the risk of adverse reactions to particular ingredients or components of those ingredients. By consuming hypoallergenic dog foods, your pooch has a reduced risk of food related illness.